How to make serious money for both you and your company -- from the top selling author of the One Minute Manager. Management gurus Blanchard and Bowles show how anyone -- armed with a set of basic tools -- can build personal wealth and financial security. Like the One Minute Manager and Raving Fans this is a business parable. It tells the story of Len, a manager who wants to be rich. Under the guidance of a group of mentors he comes across playing a card game, he begins to chart his own course to riches by learning three valuable secrets -- the guideposts to becoming a multi-millionaire:The Test of Joy: how to discover the source of money making energy and drive The Test of Purpose: how to focus that power effectively The Test of Creativity: where to focus to create spectacular financial successPacked with practical advice, this is a must-read for any individual or business professional seeking to create money. About the AuthorKen Blanchard is the founder and Chairman of The Ken Blanchard Companies. His One Minute Manager series has sold over thirteen million copies and been translated into more than 25 languages. He has also written or co-authored numerous other books, including Gung Ho!, Big Bucks! and Raving Fans ReviewsIn Raving Fans, Blanchard (The One Minute Manager, etc.) and Bowles, a consultant, concentrated on the importance of delighting customers. In Gung Ho!, they focused on how companies could become "the employer of choice" and attract the best employees. Here they complete their trilogy with a look at how businesses--and employees--can make more money by properly focusing their time and energy. As in the authors' previous titles, the points are presented through a parable. In this case, a man struggling to make ends meet goes on a journey to discover the secret to becoming rich and meets three wise (and successful) people who present simple truths: among them, you can't make money unless you are having fun; instead of trying to cut costs, companies should devote themselves to increasing sales; and those who want to make a lot of money need to make sure the firm they work for believes in paying employees a lot. The authors clearly prefer to provide inspiration rather than a road map. But, to their credit, the key messages are presented effectively. Fans of the series and this approach will be satisfied, while those looking for something more substantial will no doubt forge on. (May) Copyright 2000 Cahners Business Information. |