Mission statements are everywhere: you have to have one, whether you're a Fortune 500 company, a hedge fund, a primary school, a church or a hockey club. The language of modern management has triumphed, transforming clear, everyday communication into meaningless sludge. To sound professional, you must express everything in abstract nouns, and each noun in terms of another one; you must talk about synergy and strategy, uptake and outcomes and outputs and inputs, key performance indicators and drivers and customer experience - even if your 'customers' are in fact patients in your hospital. This language is deliberately obscure and falsely scientific; what is more worrying, those who use it have lost the very ability to think clearly. From Don Watson comes this new assortment of noxious management drivel and financial market blather. Read them aloud - then try the exercises. The disease may not yet have run its course, but Watson's acerbic wit restores hope in the power of well-chosen words to entertain and to inspire.
About the Author
Don Watson is the author of Death Sentence and Watson's Dictionary of Weasel Words.
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Reviews
5.0
out of 5 based on
2
reviews.
– Customer review on 23/11/2009
Should be compulsory reading for ALL tertiary students, particularly those leaning towards management. Having recently retired from a senior management position I have been in a position to see the destruction that has been wrought on modern 'work place' communications and, particularly, ill founded promotion based entirely on the manipulation of 'Management Speak' by young applicants.
5.0
out of 5 based on
2
reviews.
– Customer review on 16/11/2009
Don Watson's books are all most enjoyable, unfortunately. All they do is highlight the abuse of the Engish language. Moreover, abuse by so-called learned people in high places in the worlds of academia and commerce. Worse still, despite Mr. Watson's best efforts, at the end of the day, moving forward, it seems that little can be done to alter the negative framework encompassing the structure of the English language event, and it is hard to believe there will be any measureably better and/or improved outcomes.
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