As a financial planner, Richards grew frustrated watching people he cared about make the same mistakes over and over. They were letting emotion get in the way of smart financial decisions. He named this phenomenon "the Behavior Gap." Using simple drawings to explain the gap, he found that once people understood it, they started doing much better.

About the Author

Carl Richards is a certified financial planner who blogs for The New York Times and writes regular columns for Morningstar Advisor and Daily Worth.

Reviews

"A brilliant guide to the ways we often trick ourselves into staying poor. Read this before you make your next financial decision."---Zac Bissonnette, author of"Debt-Free U"