Despite having different goals, problem-oriented psychotherapy and potential-oriented life coaching require many of the same skills and talents from the professionals who offer these services. Since life coaching involves work with clients that may last longer, offer greater earning potential, and generally be more enjoyable than therapy, it is little wonder than many therapists are choosing to explore new roles as life coaches. This book offers practicing therapists the information they need to plan, prepare for, and integrate life-coaching services into their current practices. The book compares the role of the therapist to that of the life coach; the role of the patient to that of the client; the service of the mentally ill to that of the mentally healthy; treatment to collaboration; and finally the differences in professional standing between these two endeavours. Using real coaching exercises, the book teaches therapists everything they need to know to start and maintain a successful coaching practice. It includes information about necessary skills, tips on integrating coaching and therapy, business models, marketing advice, and more.
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