"Basics Fashion Design: Research and Design" will lead you through the essential stages of research and translation into design ideas. It discusses elements such as the brief and the constraints it can place on the research and design process, and explains the importance of identifying your target market and understanding the different levels and genres of fashion before setting out on the creative research. The book then explores the many avenues for researching, the need to set a theme, concept or narrative to your collection and explains how to translate research into early design ideas and techniques used in bridging the gap between research and design. Design development is also explained and communicated through a series of structured stages. Finally the book shows and explores a variety of approaches to communicating and rendering your design work.

About the Author

Simon Seivewright is an academic, teacher and freelance designer. Simon has worked with leading fashion houses and designers including Vivienne Westwood and Christian Lacroix. Simon has taught at the London College of Fashion and is currently course leader at Northbrook College, teaching Fashion Clothing and Textiles.

Table of Contents

Introduction. Research: what and why?: What is a brief?; Types of brief; What is research?; What is its purpose?; What should research contain?; Brainstorming. Where do you find research?: Choosing a theme or concept; What are primary sources?; What are secondary sources?; Sources of inspiration; Designer case studies. How to compile your research: The sketchbook; Drawing; Collage; Juxtaposition; Deconstruction; Cross-referencing; Analysis of research; Focus on key elements; Mood-, story-, and concept-boards; Examples of layout and composition. Three-dimensional approached to research: Model and drape; Fibre and fabric qualities; Recycled garment manipulation. Designing from your research: Bridging the gap; Design development elements; Ideas generating exercise; Development and refinement of individual garments; Selecting and editing your ideas to form a collection. Communicating your ideas: Sketching and design drawing; Templates; Collage; Working drawings; Art materials; Layout and composition; Illustration. Conclusion. Glossary. Bibliography. Useful resources and canon; Acknowledgements and picture credits; Working with ethics.