Reviews

According to Davidson, his worka ``here's what'' book rather than a ``how-to''is based on his observations and experiences as a management consultant. Becoming an entrepreneur involves an investment of not only financial resources, but time, commitment, motivation, and perseverance. Davidson presents a realistic account of the risks, work, and rewards of small-business ownership. He covers preparing a business plan, why businesses succeed or fail, financing, choosing a location, and hiring personnel. Includes a glossary and bibliography. Kahn (a writer for Venture magazine) and the Philip Lief Group ( The 200 Best Franchises to Buy) produced 101 Best Businesses to Start , which helps potential entrepreneurs choose a business. To qualify as a ``best business,'' ``startup had to promise one of the following products or byproducts'': wealth, independence, fun, and ease of entry and operation. 101 Best Businesses is a compilation of enterprises in such fields as child care, real estate, retailing, travel, and entertainment. Data for each business include description, start-up investment ranges, time until break-even, case studies, and publications and organizations. Both worksoffering insider accountsare especially recommended for public libraries. Lucy Heckman, St. John's Univ. Libs., Jamica, N.Y.