For anyone putting together an architectural portfolio this is essential reading. It offers a fresh step-by-step approach to achieving a reflective, attractive and successful representation of one's work. Structured in four stages it includes case study portfolios from the US, UK, Europe and Asia which demonstrate each step in the process for both practitioners and students, from sketch trials to full-colour stage lay-outs.

About the Author

Andreas Luescher is a Swiss architect, artist, writer, and Associate Professor of architecture at Bowling Green State University in Ohio. His scholarship is widely published and he is a frequent presenter at national and regional American Institute of Architects and Association of Collegiate Schools of Architecture conferences.

Table of Contents

Part 1: Contextualize It 1.1. Portfolio as Autobiography 1.2. Portfolio as Portable Museum 1.3. Case Studies Part 2: Plan It, Select It 2.1. Understanding Yourself 2.2. Identifying your Audience 2.3. Conserving Work 2.4. Selecting Work: Building the Theme for the Portfolio 2.5. Case Studies Part 3: Design It, Produce It 3.1. Mock-ups and Dummies 3.2. From General to Specific 3.3. Full-Scale Design 3.4. Designing for Reception 3.5. Learning from Others 3.6. Techniques and Stylistic Effects 3.7. Copy/Text 3.8. Typography 3.9. The Cover: Interesting Entrance 3.10. Paper 3.11. Binding 3.12. The Squint Test 3.13. Case Studies Part 4: Send It, Present It, Market It 4.1. Networking 4.2. Informational Interviewing 4.3. Gauging Success of a Portfolio 4.4. Case Studies. Postscript. Types of portfolio