A riveting, behind-the-scenes account of the near collapse of the Ford Motor Company, which in 2008 was close to bankruptcy, and CEO Alan Mulally's hard-fought effort and bold plan--including his decision not to take federal bailout money--to bring Ford back from the brink.
Reviews
"A standout...brimming with smart observations and fresh insights into Ford's success." -Alex Taylor, "Fortune" " " "Fly-on-the-wall accounts of Mulally negotiating deals and Ford overcoming challenges from the inside and outside...A paean to the ingenuity, grit and optimism that once defined American industry and to capitalism played with government on the sidelines." -"Reuters" " " "A compelling narrative that reads more like a thriller than a business book." -"New York Times" "A "Detroit News" journalist's in-the-room account of the resurrection of America's most storied car company...With colorful anecdotes, sharp character sketches, telling details and a firm understanding of the industry, Hoffman fleshes out every aspect of this tale, reminding us of the hard work, tension, and high-stakes drama that preceded the successful result." --"Kirkus" " " "A must-read." -"Huffington Post" " " "A fascinating read for anyone who follows the car industry." "-Financial Times" "A "Detroit News" journalist's in-the-room account of the resurrection of America's most storied car company...With colorful anecdotes, sharp character sketches, telling details and a firm understanding of the industry, Hoffman fleshes out every aspect of this tale, reminding us of the hard work, tension, and high-stakes drama that preceded the successful result." --"Kirkus" "Bryce Hoffman has done a stellar job of capturing the Ford story--and more to the point showing us how Mulally did it. "American Icon" is a story of leadership that offers valuable lessons for organizations of all sizes." --Lee Iacocca "Bryce G. Hoffman's "American Icon "brilliantly recounts the Lazarus-like resurgence of the Ford Motor Company under the bold and inspiring leadership of CEO Alan Mulally. Hoffman, one of America's best auto industry reporters, has written a timely book about the relevance of Ford that serves as a larger metaphor for America at large. Highl
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