Introduction
A bit about me
The starting point
Secret #1 - Find a Feeling
Secret #2 - Begin with a Picture
Secret #3 - Think About The Person
Secret #4 - One Ad, One message
Secret #5 - Stand in a Different Place
Secret #6 - Characters Not Voices
Secret #7 - Produce with Passion
The Wrap Up
What people have said about Tony’s Workshops
The Scripts
Tony Hertz has a passion for radio spanning 40 years, 3 continents, and careers as agency copywriter and International CD in New York, London, Tokyo, Brussels, and running his own highly awarded radio specialist companies. Tony’s acclaimed creative seminars and workshops have inspired audiences in 36 countries and have been featured at the world’s major advertising festivals. He’s twice been on the Cannes Lions radio jury as well as many others, and remains the world’s only winner of both Yellow and Black D&AD Radio Pencils. Tony is based in the Philippines and travels extensively.
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