Table of Contents

Overview Understanding your environment Internet marketing techniques Your web site Campaign execution Web analytics Final thoughts

About the Author

Susan Sweeney, C.A., is president of Connex Network, Inc., an international Internet marketing and consulting firm. She is the bestselling author of 101 Internet Businesses You Can Start from Home and The e-Business Formula for Success. She lives in Bedford, Nova Scotia. Andy MacLellan is a partner of VERB Interactive, Inc., an Internet marketing consulting and Web services firm specializing in delivering targeted solutions to travel and tourism industry clients around the globe. Edward Dorey is also a partner of VERB Interactive, Inc., with years of experience conducting competitive research, designing website architectures, and developing targeted Internet marketing strategies.