Promotional Information

28 profiles of the entrepreneurs, visionaries and management gurus who rewrote the business rulebook Includes household names as well as the less familiar such as Anita Roddick, Mark Zuckerberg, Steve Jobs, Oprah and Jeff Bezos Find out about the humans behind the headlines and how they fundamentally reshaped their industries and the way we do business today

Table of Contents

• • Chapter - 00: Introduction;
  • Chapter - 01: Steve Jobs;
  • Chapter - 02: Richard Branson;
  • Chapter - 03: Warren Buffett;
  • Chapter - 04: Jeff Bezos;
  • Chapter - 05: The Google Duo (Sergey Brin and Larry Page);
  • Chapter - 06: Sir Tim Berners-Lee;
  • Chapter - 07: Anita Roddick;
  • Chapter - 08: Ray Kroc;
  • Chapter - 09: Rupert Murdoch;
  • Chapter - 10: Peter Drucker;
  • Chapter - 11: Ingvar Kamprad;
  • Chapter - 12: Oprah;
  • Chapter - 13: Sam Walton;
  • Chapter - 14: Mary Kay Ash;
  • Chapter - 15: Bill Gates;
  • Chapter - 16: David Ogilvy;
  • Chapter - 17: Meg Whitman;
  • Chapter - 18: Mark Zuckerberg;
  • Chapter - 19: Howard Schultz;
  • Chapter - 20: Jack Welch;
  • Chapter - 21: Michael Dell;
  • Chapter - 22: Tom Peters!;
  • Chapter - 23: Ricardo Semler;
  • Chapter - 24: Herb Kelleher;
  • Chapter - 25: Andy Grove;
  • Chapter - 26: Roman Abramovich;
  • Chapter - 27: George Soros;
  • Chapter - 28: Akio Morita

About the Author

Rhymer Rigby is a journalist based in the United Kingdom. He writes a weekly slot for the Financial Times and has contributed to publications ranging from The Sunday Telegraph and Management Today to GQ and Conde Nast Traveller. Before going freelance he was a features editor for Business 2.0 and a section editor for Management Today.

Reviews

"A fascinating book which is hard to put down"
*Rachel Bridge, Enterprise Editor of The Sunday Times and best-selling author of How I Made It*