Chapter 1 The Challenge 1
Part I Things You Think You Know 7
Chapter 2 Redefining the Year 9
Chapter 3 The Emotional Connection 19
Chapter 4 Throw Out the Annual Plan 25
Chapter 5 One Week at a Time 29
Chapter 6 Confronting the Truth 33
Chapter 7 Intentionality 39
Chapter 8 Accountability as Ownership 45
Chapter 9 Interest versus Commitment 49
Chapter 10 Greatness in the Moment 55
Chapter 11 Intentional Imbalance 61
Part II Putting It All Together 65
Chapter 12 The Execution System 67
Chapter 13 Establish Your Vision 77
Chapter 14 Develop Your 12 Week Plan 89
Chapter 15 Installing Process Control 105
Chapter 16 Keeping Score 117
Chapter 17 Take Back Control of Your Day 127
Chapter 18 Taking Ownership 143
Chapter 19 12 Week Commitments 153
Chapter 20 Your First 12 Weeks 169
Chapter 21 Final Thoughts and the 13th Week 187
References 189
BRIAN P. MORAN is founder and CEO of The ExecutionCompany, an organization committed to improving the performance andenhancing the quality of life for leaders and entrepreneurs. He hasserved in management and executive positions with UPS, PepsiCo, andNorthern Automotive and consults with dozens of world-classcompanies each year. As an entrepreneur, he has led successfulbusinesses and been instrumental in the growth and success of manyothers. In addition to his books, Brian has been published in manyof the leading business journals and magazines. He is asought-after speaker, educating and inspiring thousands each year.Brian lives in Michigan with his wife Judy and their twodaughters. MICHAEL LENNINGTON is Vice President of The ExecutionCompany. He is a consultant, coach, and leadership trainer, and anexpert in implementing lasting change in organizations. He workswith clients in the U.S., Europe, Asia, and the Middle East to helpthem implement corporate initiatives that drive sales, service, andprofitability. Michael holds a BS from Michigan State University,and an MBA from Ross School of Business at the University ofMichigan. He lives with his wife Kristin and their children innorthern Michigan.
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